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Leads data analytics, research, measurement, social listening, reporting, and data strategy across Archetype India. Develops analytics frameworks, delivers client insights, supports new business pitches, strengthens client relationships, and trains teams on tools including Brandwatch, Signal AI, and Quid. The role focuses on campaign measurement, social media and influencer analysis, competitor research, KPI development, data storytelling, and embedding analytics into client counsel.

Support senior team members to implement PR campaigns: conduct research and media monitoring, draft press and public-facing communications, create pitches and social content, manage pitch processes, editorial calendars and awards programs, maintain client and media relationships, and execute communications strategies across channels.

Manage day-to-day execution for multiple technology client accounts including media relations, content creation, outreach, social media, events, and campaign measurement. Produce press materials, build media lists, coordinate briefings, track coverage, support client meetings, and contribute to strategic planning and new business efforts.