Lead and execute high-quality digital design across web, apps, social and campaigns. Define design direction, maintain design systems and templates, mentor mid/junior designers, collaborate with strategists and developers, and leverage AI tools to innovate. Produce wireframes, prototypes, UI kits and visual assets while ensuring usability, accessibility and brand consistency.

Write persuasive, conversion-focused marketing copy and engaging content (blogs, case studies, guides). Develop brand voice, optimise content for SEO using keyword research and analytics, collaborate with marketing/design/SEO teams, proofread and fact-check, support campaigns, and use data to refine content strategy and improve performance.