Creates and adapts digital marketing assets for paid media, social media, email, websites, packaging, POS, and other brand channels. Produces and edits short-form video, applies brand guidelines, prepares final artwork, manages multiple briefs and deadlines, and collaborates with the design and marketing teams. The role also involves maintaining organized creative files, contributing to brainstorming, and staying current with design tools and digital trends.

The Paid Media & Marketing Analyst drives customer acquisition, retention, and revenue using paid and owned digital channels. Responsibilities include working with paid partners, CRM, BI and Tech to track and report marketing KPIs, develop data-driven customer segments and personalization, manage affiliate partnerships, support campaign/content creation, and assist budget planning and performance reporting to meet sales and traffic targets.

Lead paid and owned digital marketing to drive customer acquisition, retention, and revenue. Manage partnerships, affiliate programs, and cross-functional projects with CRM, BI, Tech and CS teams. Define KPIs, track performance and ROI, support campaign and content strategy, manage budgets, and lead strategic initiatives like loyalty programs.