Lead visual design for product imagery, packaging, and ecommerce assets. Translate 3D/manufacturer files into on-brand hero and listing images, ensure quality control across team outputs, and collaborate with product on new launches. Maintain brand consistency and optimize assets for Amazon and DTC channels.

Lead Instagram and TikTok strategy for a D2C brand, build content calendars, brief and coordinate creatives, run campaigns linked to product launches, align organic with paid and affiliate efforts, and spot trends early to drive brand awareness and revenue.

Lead Spotminders' creative and brand direction across channels, translating campaign briefs into cohesive hero messaging, key visuals, and guidelines. Direct designers, photographers, editors, and agencies for product launches and rebrand rollout, ensure visual consistency across social, paid, email, web, and packaging, and maintain the brand book as the company scales.