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Manages sales and business development across the Okanagan, Interior, Kootenay, and temporary Vancouver territories. Responsibilities include developing customer relationships, identifying product needs, negotiating agreements, delivering presentations, achieving profitable sales targets, creating sales strategies, coordinating marketing initiatives, maintaining customer records, reviewing invoices, and preparing contracts. The role requires occasional travel within Canada and collaboration with sales, marketing, and leadership teams.

Coordinates trade, field, event, and promotional marketing initiatives across Canada. Responsibilities include managing retail marketing materials, supplier production, inventory, events, tradeshows, product samples, photoshoot logistics, creative briefs, social media community management, e-commerce product sheets, and marketing collateral. The role requires bilingual French and English communication, Microsoft Office proficiency, cross-functional collaboration, occasional travel, and physical handling of products and displays.

Leads digital marketing strategy and execution across websites, SEO/SEM, paid media, email, content, social media, and analytics. Manages agency relationships, digital campaigns, product launches, content production, reporting, A/B testing, and optimization to increase brand awareness, engagement, traffic, and sales. The role also supports B2B and consumer-facing platforms, retail partnerships, employer branding, and growth in the Canadian market.

Executes and optimizes digital marketing across social media, email, websites, influencer partnerships, and digital advertising. Creates content strategies, calendars, captions, briefs, and short-form videos; manages community engagement; coordinates campaigns and website updates; and analyzes performance metrics to improve engagement, audience growth, and conversions. Requires bilingual French and English communication, digital analytics experience, and familiarity with marketing platforms and tools.

Coordinates sales and commercial operations across Sales, Marketing, and Product Development. Maintains pricing, CRM data, campaigns, sales tools, product information, commercial calendars, and reporting. Supports pricing analysis, inventory opportunities, promotions, product launches, trade shows, and sales enablement communications. Manages field requests and feedback, improves sales processes and systems, and ensures accurate commercial information reaches sales teams and retail partners.