Freelance Creative Strategist responsible for developing performance-focused ad concepts and hooks for Meta and TikTok Shop, writing actionable Notion briefs, reviewing edits via Frame, naming and checking uploads, analyzing ad performance (hit-rate framework, Klar), tracking trends/competitors, and proactively proposing strategy to increase testing volume and reduce ad fatigue.

Own and grow Doonails' TikTok and Instagram for the US: develop content strategy, produce on-camera videos, build creator/influencer relationships, support TikTok Shop and Discord community, monitor trends, and analyze performance to optimize growth.