Implement, audit and maintain GA4 and Google Tag Manager setups (including consent and dataLayer). Configure and validate multi-platform conversion tracking, manage server-side tracking (Stape), diagnose data discrepancies, and build client-facing reports and dashboards using Looker Studio and AI tools. Handle ad-hoc tickets and client-facing scoping and delivery.

Implement and audit GA4 and Google Tag Manager (including consent and custom dataLayer events); set up and validate conversion tracking across multiple ad platforms; maintain and migrate server-side tracking (e.g., Stape); diagnose tracking discrepancies and data quality issues; build client-facing reports and dashboards (Looker Studio) and handle ad-hoc tickets and projects.

Implement, audit and troubleshoot GA4 and Google Tag Manager setups, manage conversion tracking across major ad platforms, maintain server-side tracking, diagnose data quality issues, and build client-facing reports and dashboards. Handle ad-hoc tickets and client-facing delivery across DTC and B2B eCommerce accounts.