Build and own mobile product features end-to-end: scope, implement, ship, and iterate. Maintain and extend codebases with quality and speed, use AI coding tools as primary workflow, flag requirement gaps, write lightweight specs, and read product metrics to evaluate feature performance. Contribute technical perspective to product decisions.

Lead end-to-end user acquisition and performance marketing for assigned apps and channels. Plan, execute, and scale campaigns across Meta, Google, TikTok, DSPs; build testing frameworks; collaborate with creative to identify and scale winning concepts; analyze full-funnel performance and cohorts; optimize attribution and incrementality; identify scaling opportunities and resolve bottlenecks while aligning UA strategy with product and business goals.

Design, build, and maintain data pipelines and models using SQL, Python, dbt, and AWS. Implement data quality, automate ETL/ELT, define KPIs, run experiments, and create Tableau visualizations to support product, marketing, and business decisions.