Owns the organization-wide Salesforce CRM environment, including administration, architecture, automation, governance, security, integrations, reporting, dashboards, documentation, and user support. Leads Salesforce-Marketing Cloud integration, Tableau and data visualization development, data governance, technology roadmaps, and strategic systems projects. Partners with departments, vendors, and technology providers to translate business needs into scalable solutions while supporting broader IT, AI, cybersecurity, access management, and technology governance priorities.