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Leads integrated brand and digital marketing strategy across campaigns, paid media, CRM, website, lifecycle marketing, analytics, and agency partnerships. Develops go-to-market plans, optimizes marketing investments, oversees Salesforce Marketing Cloud and digital channels, reports performance to leadership, and manages marketing staff and cross-functional collaboration. The role also guides website improvements, brand compliance, marketing training, and association-wide growth initiatives.

Support finance and IT business processes including budgeting/forecasting, invoicing, payments, procurement, contract and asset management. Analyze financial results versus budget, reconcile transactions, recommend improvements to increase margins, manage IT vendor relationships and IT asset lifecycle, and lead process improvements while maintaining confidentiality and cross-organizational collaboration.

Manages YMCA public relations and internal communications, including media relations, press releases, journalist pitches, crisis communications support, intranet and website content, storytelling, and communications strategy. Coordinates media opportunities, prepares spokespeople, oversees a PR agency, measures earned-media performance, and collaborates with internal teams and external partners. The role also represents the YMCA at events and requires occasional local travel, with some scheduled evening or weekend work.

Manage membership accounts and payments, process applications/changes/cancellations, and support retention via phone and in-person service. Maintain records, perform data entry, handle collections/recovery, use Traction Rec and SPIRIT systems, and support membership-related reporting and administrative tasks while following YMCA policies and privacy guidelines.

Manage post-award grant compliance and stewardship, ensure cost allocation and restricted fund usage align with regulations and internal policies, maintain compliance documentation and reporting calendars, support audits, train staff, perform compliance reviews and financial analyses, and collaborate with accounting and program teams to mitigate financial risk.

Support administration of federally and state-funded programs (CACFP, SFSP, DFACS, Housing Authority, 21st Century), ensuring regulatory compliance, accurate records, timely reporting and reimbursements, program monitoring, payroll validation for grant positions, training facilitation, procurement compliance, and audit support.