Own and scale Google Search and Shopping (SEA & PLA) campaigns, manage budgets and feed health, build cohort-based audience strategies using 1st-party data, run feed and landing page experiments, integrate AI/automation and smart bidding, and coordinate with product and category teams to drive efficient, incremental user acquisition.

Lead and build the integrated buy-side and sell-side pricing function for a two-sided recommerce marketplace. Own margin targets, design and scale data-driven pricing engines, align pricing with commercial levers, diagnose margin variations, and lead a team of pricing analysts and data scientists to embed pricing discipline across the business.