Own and operate the HubSpot marketing stack, lead scoring, tracking and attribution. Build new acquisition experiments (AI tools, marketplaces, programmatic), run outbound enrichment and nurturing flows, and improve Free-to-Paid conversion using low-code/no-code and AI-driven solutions while collaborating with Sales, Ops, Product, and Content.

Lead and scale a ~15-person engineering organization, build leadership layers, professionalize delivery and execution, ensure predictable product delivery, improve quality and lead time, drive AI adoption and engineering best practices, manage team structuring and integrations, and collaborate closely with the CTO, Product, and stakeholders.