Lead end-to-end conversion optimisation: generate hypotheses, design and run A/B and multivariate tests, perform UX audits, prioritise a testing roadmap, turn GA4 and session insights into action, partner with e‑commerce, CRM and dev teams, embed experimentation culture and improve on-site conversion and checkout metrics while preserving brand experience.

Lead end-to-end luxury womenswear product development, translating creative vision into production-ready designs. Create technical packs/CADs, manage fittings, suppliers, costing, critical path and quality. Mentor junior staff, drive process improvements, and support Founder & Creative Director to deliver commercially successful seasonal collections.