Build and scale an in-house B2C lead-generation engine for tax and debt resolution services. Own content strategy, SEO, paid media, email nurturing, landing pages, conversion optimization, and full-funnel performance. Analyze lead volume, quality, cost, and conversion data; manage creative production and marketing technology; collaborate with sales and leadership; and monetize excess leads through external buyer partnerships.

Develop and execute multichannel B2C lead acquisition strategies across paid, organic, vendor, partnership, and pay-per-call channels. Build and optimize lead funnels for tax and debt resolution, analyze performance and ROI, align with sales, and monetize unused leads through resale. Manage buyer relationships, pricing, packaging, and delivery workflows while improving lead quality, conversion, and revenue.