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Lead ASCO and Conquer Cancer brand strategy, positioning, guidelines, storytelling, and creative standards across digital and print channels. Partner with marketing, content, IT, vendors, and internal stakeholders to guide campaigns, review assets, manage brand templates and digital assets, conduct compliance audits, and support ethical generative AI use. Direct external creative partners and promote consistent brand adoption across the organization.

Leads performance marketing strategy and execution across paid advertising, SEO, and multichannel campaigns for ASCO and Conquer Cancer. Manages digital budgets, agency relationships, analytics, reporting, creative coordination, and web strategy. Advises senior leaders using performance insights, optimizes paid and organic traffic, oversees marketing technology, and develops one direct report. Partners cross-functionally to improve content, brand engagement, and digital platform performance.

Coordinate production and publication of scientific meeting abstracts: manage schedules, vendor deliverables, content formatting and QC, embargoed releases, change requests, and stakeholder communications while maintaining process documentation and driving process improvements.

Lead enterprise content strategy and brand management to elevate ASCO and Conquer Cancer. Oversee content governance, DAMS adoption, creative operations, visual storytelling, budget and agency relationships, and supervise a content and brand team while ensuring compliance, SEO alignment, and cross-channel distribution to increase reputation, member engagement, and philanthropic impact.

Lead the architecture and implementation of scalable batch and streaming data pipelines across GCP, AWS, and Azure. Build production-grade Python data products, AI/ML, RAG, vector database, and agentic workflows; establish MLOps, LLMOps, CI/CD, containerization, observability, governance, and security practices. Optimize platform performance and cloud costs, resolve incidents, translate business strategy into technical solutions, set engineering standards, and mentor data engineers through hands-on coding.

Researches, writes, edits, and manages patient-facing and scientific healthcare content, including cancer research summaries and press releases. Oversees editorial reviews, coordinates expert volunteers and external partners, ensures plain-language accessibility and SEO quality, manages freelance writers and vendors, and supports crisis communications and content initiatives with the American Cancer Society.

Coordinates daily web operations for ASCO.org and Conquer.org, including landing page development, content updates, editorial calendars, multimedia content, analytics reporting, accessibility initiatives, user testing, and SEO/GEO optimization. The role collaborates with marketing, communications, IT, and research teams; documents bugs and feature requests; supports web development planning; and helps improve digital user experience. Occasional evening and weekend work is required.