Manage end-to-end paid media campaigns across multiple clients and channels, including strategy, setup, optimization, tracking, and reporting. Analyze performance data, maintain tracking (GA4/Tag Manager), build reports and dashboards, and present insights to clients. Collaborate with account, creative, and analytics teams to drive growth and improve ROI while staying current on platform best practices.

Serve as a client-facing WebOps specialist managing ticket queues, onboarding, scope/estimate creation, and budget monitoring while executing hands-on HTML/CSS and CMS tasks. Use AI to accelerate page builds, content migrations, QA, and deployments, ensure rigorous QA/UAT handoffs, and support hosting migrations and upsell opportunities.

Own end-to-end paid media strategy and execution across multiple clients and channels. Manage campaign setup, budgets, optimization, tracking (GA/GTM), performance analysis, reporting, and client communication. Collaborate with cross-functional teams, run A/B testing, and translate analytics into growth recommendations.