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Supports management of UCF Athletics’ content unit and executes branding and fan-development campaigns across social media for 16 sports programs. Serves as the primary voice for UCFKnights accounts, oversees additional brand and sport accounts, leads the content internship program, researches trends, collaborates with advancement and revenue teams, and supports gameday events, institutional relations, and NCAA compliance.

Creates and executes original visual brand campaigns for UCF Athletics across social media, digital, print, signage, apparel, web, and promotional materials. Collaborates with video, social engagement, and design teams to maintain cohesive branding; supports real-time game-day content; monitors visual trends; contributes campaign ideas; and organizes graphic files. Requires occasional travel and evening, weekend, and holiday work.

Support the Athletics Business Office by processing and monitoring expenses, reconciling transactions, preparing budget and ledger reports, ensuring purchasing/travel compliance, handling Workday invoices/reimbursements, performing month- and year-end tasks, training units on Workday and ABO policies, and serving as a liaison with University Finance.

Support live game-day production for in-venue and streaming platforms, performing technical director, audio/video, camera/replay, announcer support, and utilities tasks. Work nights, weekends, and multiple sports home games as scheduled.

Lead and execute UCF Football visual brand and create original multi-platform designs (print and digital). Collaborate across athletics teams to advance brand identity, follow design trends, manage multiple projects and deadlines, and support recruitment and external communications.

Sell and process electronic 50/50 raffle tickets at UCF home games, engage and educate fans, handle transactions accurately, represent UCF Athletics professionally, and attend all scheduled events including evenings, weekends, and holidays.

Supports the Associate AD to drive revenue, attendance, and protect the UCF Athletics brand through gameday marketing, fan experience programs, event activation, community outreach, and cross-department collaboration. Manages football fan events, assists with basketball activations and special events, oversees Knightro's Kids Club, and implements creative gameday strategies.