Lead CRM vision and lifecycle marketing across health brands. Build and scale a CRM team, design personalization and automation, drive retention and LTV, run data-driven experimentation, and collaborate cross-functionally to support growth and product launches.

Write performance-focused German copy across landing pages, paid social/SEA, CRM/email and other touchpoints. Support video scripts, campaign messaging, and print materials. Collaborate with Product, CRO, Design and channel teams; optimize copy via A/B testing and performance insights. Contribute to brand messaging and guidelines.