Lead SEO and GEO product strategy and roadmap, implement technical SEO best practices, collaborate with Product, Design, Data and Engineering, monitor organic performance in Google and AI search, conduct keyword research, and scale SEO initiatives across international markets.

Lead global videography vision and standards for brand storytelling. Oversee concept, production, on-set direction, and hands-on post-production. Manage partners, enforce brand consistency across markets, align motion with photography and art direction, and advise on budgets and capacity planning.