Own and build a category-defining brand from zero: develop narrative and positioning, create and ship high-impact campaigns across TV, OOH, and social, run TikTok UGC and creator programs, ensure brand consistency, and optimize channel conversion using data dashboards to scale nationally and later internationally.

Design end-to-end consumer and B2B experiences, own the design system and brand identity, run user research and testing, collaborate with engineers and founders, and iterate quickly to deliver intuitive, accessible, and delightful product and marketing interfaces.