Lead monetization strategy across social games: pricing, IAP catalog, promotions, payment provider management, and in-game economy. Design A/B tests, build predictive LTV and conversion models, run payer segmentation, and use SQL/Python, dbt and Tableau to translate data into actionable recommendations for stakeholders.

Lead and operate the monetization measurement stack: build dbt models and Tableau dashboards, ensure data quality, develop LTV/conversion/churn models, design A/B tests, partner with Game Balancing and Sales to analyze in-game economy and translate insights into pricing, offer, and live ops recommendations. Own event tracking, data contracts, and pipelines to support monetization decisions across the portfolio.