Lead and grow the Italian subsidiary by defining and executing commercial strategy, driving sales in security and electrical channels, developing the residential market, managing the local team, building distributor and integrator relationships, aligning with global HQ, monitoring market trends, identifying opportunities, and overseeing subsidiary operations and performance.

Implement and maintain automated and exploratory tests for reader firmware. Design performance, interface, and stability tests, run automated tests on embedded hardware, validate secure behavior, and use tools like Wireshark and logic analyzers while collaborating within a small development team.