Lead art direction for e-commerce, lookbooks, BAU and social content. Develop concepts, moodboards and shot direction; support pre-production and on-set styling; collaborate with photographers, stylists, videographers and retouchers to ensure brand-aligned, commercial product imagery and platform-relevant social content.

Maintain and automate core operational systems (NetSuite, Shopify, Teamwork, eCom360, 3PL/WMS). Own integrations, end-to-end testing (SIT/UAT), go-lives, post-go-live hypercare, and automation roadmap. Write technical specs, translate between internal teams and external partners, build automations (n8n/Make/Zapier), produce AI-queryable documentation (Notion/Loom), provide reporting support, and train operational staff.

Own commercial analytics and finance-facing reporting for an omnichannel ecommerce business. Build revenue reconciliation, product profitability, P&L commentary, forecasting and budgeting models; design cross-channel reporting and KPIs; line manage an Insights Analyst; champion SQL, data modelling and BI best practice to ensure data accuracy for senior stakeholders.