Own and grow the YouTube channel; create and appear in video content; generate topic ideas; repurpose content across platforms; engage in communities; review and align all social content; use AI-assisted workflows to iterate quickly.

Lead paid acquisition strategy for a B2B SaaS product: design and execute multichannel paid campaigns, own budget allocation, run A/B tests and CRO, implement conversion tracking and attribution, deliver performance reporting, and collaborate with Content, Product Marketing, and Sales to drive qualified demand and pipeline growth.