Develop and ship features for client projects and in-house products (including mobile AI apps) using TypeScript, React, and Node.js. Work agent-first with AI coding tools, review and harden generated code, debug unfamiliar code, turn loose requirements into working software, and own small end-to-end pieces with senior mentorship.

Plan, execute, and optimize Meta (Facebook & Instagram) performance campaigns and Web2App funnels to drive mobile app installs. Build and test acquisition funnels, creatives, and landing pages. Analyze campaign data to improve ROAS, lower CPA, and report on growth KPIs (installs, retention, ROAS, CAC).