Supports digital marketing for an artist roster by maintaining websites, wiki pages, Google Knowledge Panels, platform metadata, lyrics, advertising access, and digital assets. Tracks streaming, social, and search performance, identifies growth opportunities, coordinates external agencies, supports digital advertising campaigns, and ensures accurate, consistent artist representation across platforms. Collaborates with artists, managers, labels, agencies, and internal marketing teams.

Lead development and execution of digital marketing strategies for artists, coordinating with managers, labels, DSPs and partners to grow audiences via streaming, social, paid media, email, websites, and analytics-informed campaigns.