Lead end-to-end product design for a B2C mobile app: discovery, UX flows, UI, prototyping in Figma, usability audits, hypothesis-driven experiments, and cross-functional handoff to engineering to improve engagement, conversion, and retention.

Own end-to-end product areas for a B2C faith-based app: discover problems, define hypotheses, run experiments, ship solutions, and improve metrics like activation, engagement, and LTV while working with Design, Engineering, and Content.