Create global video ads by combining AI-generated content and manual editing. Rapidly prototype and test visual styles, implement cutting-edge generative video models, craft scroll-stopping hooks, and refine creatives based on performance metrics.

Lead development of AI-native creative production systems: turn customer insights and performance data into testable creative hypotheses, collaborate across design, growth and product to launch, iterate and scale ad concepts, evaluate and optimize ad performance beyond basic metrics, and continuously explore new formats and narratives.