Own end-to-end lifecycle marketing from acquisition to retention and upsell. Build and optimize HubSpot workflows, email sequencing, deliverability, and reporting. Run targeted growth campaigns and manage the job board as a growth channel. Operate learner lifecycle workflows and course publishing for Platform Engineering University, ensuring reliable learner experience and conversion-focused lifecycle systems.

Owner of paid growth across Google, Meta and LinkedIn: build and optimize ad campaigns, analyze performance metrics (CTR, CPC, CPA, ROAS, CVR), run conversion and CRO experiments, collaborate on creatives and landing pages, expand organic channels and manage social media cadence and automation to drive lead quality and measurable growth.

Own and evolve data and systems infrastructure (Supabase, n8n, HubSpot, external integrations), build and maintain automation pipelines and AI agent orchestration for content production, create simple UI integrations, evaluate and swap modular tools, and partner with leadership on architecture and roadmap.