Supports brand partnership accounts from deal development through campaign delivery. Manages client communications, pitch materials, proposals, contracts, activation timelines, deliverables, performance reporting, QBRs, and CRM data integrity. Coordinates across sales, activation, production, content, social, creative, legal, and finance teams while identifying renewal and expansion opportunities.

Lead marketing, brand, and communications for a major YouTube-native entertainment brand. Own go-to-market strategy for consumer products, channels, and experiences; drive performance marketing, martech, and growth KPIs; oversee brand strategy and creative direction; manage public relations, creator/platform relationships, and executive communications. Partner cross-functionally to launch and scale products, applying data-driven and AI-enabled marketing approaches.