Manage and develop a portfolio of GDO and wholesale clients through regular visits, negotiation, promotion execution, market monitoring, sales planning, performance tracking, and reporting while ensuring compliance with commercial agreements.

Lead end-to-end creative development for Chiquita's global brand campaigns, manage agency collaboration and cross-functional stakeholders, ensure visual identity consistency, oversee multi-format asset production and localization, and support brand innovation and packaging design for product launches.

Manage and develop relationships with retail (GDO) clients and wholesalers in Italy to drive sales growth. Conduct customer visits, negotiate volumes/pricing/promotions, ensure agreement execution, monitor market trends and consumer behavior, contribute to sales planning, track performance, and prepare weekly reports and forecasts. Maintain accurate records and ensure compliance with commercial policies.