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Lead social media strategy and content creation across platforms, run A/B tests and analytics to optimize performance, oversee community management, spot trends in trading/markets, and collaborate with creative teams using tools like Asana, Figma, HubSpot, and YouTube Studio.

Lead campaign strategy end-to-end: define target audiences, messaging, channel mix, and landing page structure. Partner with BI, performance, product, and creative teams to turn insights into measurable campaigns and iterate on results.

Manage content production pipeline: format, upload, translate, proofread and publish web and landing page content via WordPress. Coordinate translations, keep trading content current in the CRM, and collaborate with multimedia, UX/UI, IT, and trading teams to ensure accurate, on-brand, timely publications.

Own and write persuasive copy for web, landing pages, and the trader app; manage WordPress and page builders; coordinate translations and localization (including Czech); ensure cross-language consistency; collaborate with multimedia and UX teams; manage external translators/agencies; support ad hoc copy projects.

Define and own product vision, strategy, and roadmap. Lead discovery and delivery, translate company goals into OKRs/KPIs, collaborate cross-functionally, collect user feedback, use data to measure impact, and communicate plans across the organization.