Executive leader owning company-wide revenue, P&L-level commercial performance, and integrated DTC and B2B strategy. Lead Heads of Growth and B2B Sales, set pricing and go-to-market, improve unit economics, embed data-led operating cadence, partner on product roadmap, and represent commercial narrative to board and investors while ensuring regulatory compliance.

Lead Hertility's direct-to-consumer growth by owning acquisition, conversion, retention and LTV. Run full-funnel paid and organic campaigns, manage budgets, agencies and a small in-house team, build experimentation and attribution frameworks, and partner with Product, Clinical and Brand to scale revenue and improve customer lifetime value.