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Manage diverse projects to drive company success. Ideal for candidates interested in digital health and entrepreneurship who are motivated, proactive, collaborative, and success-driven.

Lead creation, management and optimization of email marketing campaigns; improve customer lifetime value via re-order and cross-sell campaigns; design A/B tests and loyalty initiatives (referral programs, incentives); build segmentation and automated workflows; implement lead generation and test new channels like SMS and WhatsApp, collaborating with design and content teams.

Lead market entry and launch for GoLighter across Sweden, Denmark, and Finland. Conduct market and regulatory assessments, build a repeatable Country Launch Playbook, define commercial strategy and unit economics, coordinate cross-functional launch activities, secure partnerships, and optimize post-launch performance using growth metrics like LTV, CAC, conversion, and retention.

Own and execute Nordic marketing for Sweden, Denmark, and Finland: build and optimize Google Ads and Meta campaigns, run SEA and paid social, plan TV and OOH, coordinate multi-channel product launches, manage agencies, run experiments, monitor CAC/AOV/LTV and funnel metrics, and build scalable regional marketing processes.