Leads the Dallas Arboretum’s base membership program, overseeing acquisition, revenue growth, renewals, retention, reactivation, member experience, benefits, campaigns, segmentation, reporting, budgeting, and forecasting. The role supervises a membership coordinator, partners across Development, Marketing, Guest Experience, and Finance, and uses CRM data, testing, and performance analysis to improve membership outcomes and encourage advancement into higher-level giving societies.

Lead and execute a comprehensive fundraising and membership strategy, overseeing annual giving, major/planned gifts, corporate and foundation relations, sponsorships, events, and membership acquisition/retention. Manage a development team and volunteers, collaborate with senior leadership and Board, use CRM to track pipelines and metrics, manage budgets, ensure stewardship and compliance, and serve as a public ambassador to grow philanthropic revenue and advance institutional priorities.