Owns Joie’s Amazon marketing presence, including product detail pages, A+ content, Brand Store experiences, product copy, imagery, video, and infographics. Develops Amazon strategies, supports PPC and sponsored advertising with external agencies, analyzes traffic and conversion data, and optimizes content and campaigns. Leads Amazon execution for product launches, coordinates cross-functional partners, monitors competitors and trends, and improves product discovery, engagement, and conversion.

Leads Amazon merchandising strategy, digital shelf performance, content, customer experience, analytics, product launches, promotions, and cross-functional agency partnerships across multiple brands. Uses Amazon and business intelligence data to improve discoverability, conversion, revenue, profitability, and brand presentation. Oversees product detail pages, Brand Stores, A+ Content, imagery, video, assortment, and promotional execution while presenting performance insights to leadership.