Drive new business across exhibitions, trade shows and events in UAE/GCC. Manage full sales cycle, qualify opportunities, build client relationships, collaborate with design and production teams, maintain CRM and forecasts, meet sales targets, represent the company at industry events, and identify repeat and cross-sell opportunities.

Manage full-cycle recruitment and onboarding, employee relations, performance management, compliance, training, HR administration, and benefits support to maintain a positive, compliant workplace.

Lead brand strategy and category management for memory and storage products across GCC and regional markets. Drive product lifecycle, vendor relations, channel development, go-to-market execution, sales growth, P&L management, forecasting, and trade marketing across retail, e‑commerce, distribution, and enterprise channels.