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Manage end-to-end development of high-performance beauty products, ensuring quality, compliance, and effective project management while collaborating with cross-functional teams.

The Vice President of Product Development will lead product strategy, oversee product lifecycles, develop teams, and ensure operational excellence across brands.

Manage the Site Experience team's roadmap and projects, coordinate cross-functional teams, execute on-site merchandising in Shopify, support CRO and A/B testing, maintain PDP content and site performance (GA4, Core Web Vitals), and report CVR/AOV metrics to leadership.

Perform daily transaction entry and reconciliations for bank and credit card accounts, prepare cash reports, create e-commerce deposit journal entries and intercompany invoices, maintain fixed asset/depreciation schedules, support month-end close, and assist with sales tax filings and accounting process improvements.

Lead retention, lifecycle, and loyalty strategies for multi-brand DTC beauty e-commerce. Own email/SMS, loyalty programs, MarTech, KPI tracking, A/B testing, and an onsite retention team to maximize LTV, reduce churn, and drive community-driven brand advocacy.

Lead and scale affiliate/creator programs for D2C beauty brands by recruiting and onboarding creators, ensuring FTC and platform compliance, optimizing TikTok/Meta social commerce integrations, tracking KPIs (ROI, conversion, AOV), and reporting performance to leadership.

Design and produce packaging (primary and secondary) and print-ready files; create high-converting Amazon A+ content and product imagery; design digital marketing assets for social and paid channels; build Figma web-ready assets and landing pages; use AI tools and Canva for rapid ideation and templated social content while maintaining brand cohesion.