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Lead Samyang Canada's national small-format retail accounts, driving volume growth, distribution expansion, shelf optimization, promotional execution, innovation launches, trade negotiations, and joint business planning. Build retailer relationships, secure listings and facings, improve forecasting and insights, and ensure strong in-store execution across major convenience and fuel-channel banners. The role requires 7+ years of CPG national account management experience and 40–50% travel within the territory.

Lead Samyang Canada's eCommerce and omnichannel growth across digital and brick-and-mortar retailers. Build commercial playbooks, sales enablement tools, pricing guidance, activation strategies, and data-informed channel plans. Analyze market, category, shopper, and competitive insights; coordinate with sales, marketing, and global teams; and drive digital audits and continuous improvement. The role requires strong strategic, analytical, communication, and cross-functional influence skills within the Canadian CPG and eCommerce landscape.

Supports senior designers in creating packaging, branding, marketing materials, mockups, and visual concepts. Handles revisions, maintains organized design files and version control, collaborates with marketing and regulatory teams, manages multiple projects, and contributes ideas based on current design and packaging trends. The role requires strong foundational graphic design skills, attention to detail, organization, and proficiency in Adobe Creative Suite.

Leads brand strategy, product innovation, and commercialization for Samyang and MEP food brands. Owns annual strategic planning, product roadmaps, P&L, market expansion, and new product development. Uses Nielsen, IRI, consumer research, and competitive intelligence to guide decisions. Manages a small brand marketing team, coordinates cross-functional launches, develops integrated go-to-market campaigns, partners with retail sales teams, and optimizes product performance through sales, margin, market share, and post-launch analysis.

Leads integrated marketing strategy and execution for Samyang and MEP brands across digital, social, influencer, experiential, retail, traditional, events, and partnerships. Oversees campaign storytelling, cultural relevance, budgets, performance metrics, ROI, agencies, and cross-functional teams. Mentors the marketing team and ensures campaigns support category expansion and business growth, with emphasis on Gen Z audiences, e-commerce, DTC, retail media, partnerships, and PR.

Compiles and validates sales data from purchase orders, shipments, invoices, and deductions. Maintains Excel-based sales master files, KPI trackers, schedules, and reporting packages. Prepares revenue summaries, plan-versus-actual analysis, pivot tables, and ad hoc customer reports. Coordinates with SCM, Business Management, Sales, Procurement, and Finance teams regarding inventory, shipments, revenue, and reporting accuracy. Submits recurring HQ reports and responds to management data requests.

Lead the Customer Experience team and own end-to-end order-to-cash and order management strategy. Set escalation processes, monitor KPIs (CSAT, fill rates, on-time fulfillment), resolve complex customer issues, partner with Supply Chain/Sales/Logistics, drive continuous improvement, and ensure effective use of SAP/ERP systems to maintain data integrity and operational standards.

The Senior Brand Manager will lead commercialization and development for Samyang's new brands and innovation, overseeing product lifecycle, market strategy, and team management to drive better-for-you products.

Lead sales for the Ethnic channel: manage orders, forecasting, promotions, and account relationships. Execute in-store merchandising audits, coordinate with brokers/wholesalers, support product launches, track payments/credits, and deliver sales and market performance reports to drive growth.

Lead regional logistics strategy and execution across North and Latin America and US Ethnic channels. Manage 3PL sourcing and performance, optimize costs, design networks and new-market setups, integrate logistics into SIOP, and drive cross-functional alignment to ensure high service levels and efficient operations.