Build and optimize data-driven CRM and lifecycle marketing campaigns across email, push, web, and in-app channels. Manage segmentation, personalization, automated flows, promotional incentives, A/B testing, reporting, and campaign calendars. Use customer and engagement data to improve retention, cross-sell, upsell, and customer value while collaborating with Product, Commercial, Design, and CRM teams.

Manages and scales multi-channel paid acquisition campaigns across Google, Meta, TikTok, Apple, and other platforms. Responsibilities include campaign execution, budget planning, bid and audience optimization, attribution and tracking validation, A/B testing, performance reporting, and identifying growth opportunities across markets and audience segments.

The Brand Director will own Ferryhopper’s global brand strategy, positioning, campaigns, PR, communications, and creative direction across European markets. The role leads brand, PR, and design teams; manages a seven-figure budget; develops agency and stakeholder relationships; establishes brand measurement frameworks; and reports performance to senior leadership. Success requires scaling a distinctive consumer brand while balancing international consistency with local market relevance.