Analyze customer behavior across digital platforms, build Power BI dashboards, run A/B tests and personalization, explore large datasets with SQL, ensure data quality, partner with stakeholders to define KPIs and turn insights into actionable recommendations.

Execute technical SEO audits, manage end-to-end SEO initiatives, evaluate site performance with SEO tools and crawl reports, optimise content and technical implementations for traditional and AI-driven search, support multi-market localisation and hreflang, and deliver actionable insights to stakeholders.

Support digital retail platforms by defining tracking and KPIs, managing the full analytics workflow, building dashboards and reports, analyzing product and user behavior, validating data, and delivering insights to product teams and retailers.