The Demand Planner creates and maintains item-level forecasts, analyzes data to increase accuracy, and collaborates with various teams to optimize inventory management and purchasing patterns.

Manage, optimize, and scale paid acquisition across Google and Meta. Own campaign setup, bidding, audience segmentation, creative testing, budget pacing, forecasting, and performance reporting using GA4 and Shopify. Translate analytics into actionable insights, collaborate with creative and agency partners, and drive growth for e-commerce brands.

Lead monthly financial reporting, profitability analysis by product and channel, and inventory/freight cost accounting. Support month-end close, reconciliations, state tax filings, and cross-functional analysis. Improve reporting via NetSuite, advanced Excel models, BI tools, and process automation while providing backup for core accounting functions.