Own product marketing for DemandTec's Revenue Optimization and Trade Intelligence suites: positioning, messaging, GTM planning, launches, sales enablement, analyst relations support, competitive intelligence, and foundational assets (demo videos, sales kits, ROI calculator) to drive demand and support Sales across enterprise and mid-market retail and CPG buyers.

Own multi-channel demand generation for enterprise retail and CPG buyers, managing paid media, ABM, marketing automation (HubSpot), campaign execution, and reporting pipeline metrics to drive measurable revenue-sourced pipeline.