Lead and develop the HR team and deliver people strategy across the Group. Provide strategic HR advice, manage complex employee relations, drive workforce planning, talent management, engagement, reward, and organisational change. Oversee HR operations, systems, reporting, Health & Safety, and recruitment while partnering with senior leaders to support business growth and continuous improvement.

Own and optimise end-to-end digital customer journeys to improve conversion, revenue, retention and upsell through data-driven experimentation, analytics, UX collaboration, and cross-functional delivery across brands.