Manages part-time brand activation events across on-premise and off-premise accounts, including tastings, promotions, events, and point-of-sale execution. Supports brand visibility, trial, distribution goals, and consumer engagement while complying with alcohol regulations and responsible marketing standards. Collaborates with sales teams and retail accounts, gathers market intelligence, and represents brands at bars, restaurants, stores, festivals, and other events. Requires evening and weekend availability, local travel, personal transportation, and occasional lifting.