Own paid social acquisition across Meta, TikTok, and Pinterest for 13 international markets. Responsibilities include media planning and buying, budget pacing, campaign optimization, structured creative experimentation, performance analysis, feed management, pixel tracking, and cross-functional collaboration with creative, influencer, organic, and CRM teams.

Own Hobbii’s global performance creative strategy across paid social, organic content, and CRM. Develop scalable hooks, concepts, briefs, modular video frameworks, and testing plans; translate performance data into creative decisions; manage a Creative Producer and external partners; collaborate on UGC production; and maintain brand standards across 11 markets. The role requires proven conversion-focused creative results, platform fluency, leadership experience, and data-driven performance storytelling.