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Provides administrative and project support for Professional Learning and Business Development departments. Duties include managing documents and files, coordinating communications, maintaining project databases, tracking stakeholder information, supporting meetings and logistics, preparing reports, and ensuring timely completion of forms and project tasks. Requires strong organization, writing, communication, confidentiality, data entry, and multitasking skills. The role is office-based in Turners Falls, Massachusetts, with occasional travel, errands, and weekend project support.

Manages website content organization, ecommerce taxonomy, SEO, paid search and social advertising, product feeds, and HubSpot CRM operations. Responsibilities include building and optimizing campaigns, managing catalogs, conducting keyword research and A/B testing, monitoring KPIs, deploying email workflows, maintaining contact data, ensuring compliance, and reporting performance. The role is fully onsite and supports broader marketing projects, website integrations, and cross-functional collaboration.

Designs digital and print marketing assets across websites, social media, email, advertising, presentations, brochures, and branded materials. Manages marketing asset organization, metadata, approvals, brand standards, and quality control. Creates web layouts, optimized HTML/CSS, scalable brand components, and split-test variants. Collaborates with marketing, sales, copywriters, and website teams to translate campaign objectives into designs that drive engagement, leads, and sales.

Leads end-to-end marketing strategy and campaign execution across digital, social, print, email, SEO, paid advertising, and Amazon. Manages budgets, PPC performance, ROAS, brand consistency, marketing assets, website optimization, media relations, and AI-enabled advertising. Oversees HubSpot administration, collaborates cross-functionally, analyzes campaign results, and leads a marketing team while developing annual plans and budgets. This is an onsite leadership role with occasional to frequent project-related travel.

The Project Editor manages publications and educational programs, overseeing all stages from planning to final output while performing editing and quality checks.

Plan and execute social media, email, and Google Ads campaigns; manage HubSpot and Meta Ads for scheduling, lists, workflows and reporting; create content, edit short-form media, maintain website content and analytics, and support events and external communications.

The Editor/Writer supports the Publications department by developing, writing, editing, and proofreading content for various publications, managing deadlines, and collaborating across teams.