Own and execute paid media strategy across Google Ads and Meta to drive patient acquisition and treatment bookings. Plan, launch and optimise campaigns, budgets, creatives, audiences and landing pages. Partner with Digital, Analytics, CRM, SEO and Operations to measure attribution and improve ROI, CPA and conversion performance while supporting local practices in Australia and New Zealand.

Operate and maintain ETL/ELT pipelines across Azure SQL and Microsoft Fabric, monitor performance, troubleshoot failures and data-quality issues, implement monitoring/alerting, improve data flow visibility and lineage, document runbooks, validate/reconcile data, and support downstream Power BI reporting and AI services.

Operate and maintain ETL/ELT pipelines across Azure SQL Data Warehouse and Microsoft Fabric; monitor and troubleshoot failures and data-quality issues; implement monitoring, alerting, validation and reconciliation checks; document operational runbooks and data flows; support downstream Power BI datasets and contribute to AI services built on Microsoft technologies.