Develop and execute social media content strategies, editorial calendars, campaign messaging, video scripts, ad copy, and narrative hooks across YouTube, TikTok, Reels, and paid media. Coordinate content production with creators, editors, and designers, while using platform analytics to optimize scripts and campaigns for audience engagement, brand growth, and lead generation. Provide basic Canva and CapCut support for visual concepts and light video editing.

Coordinates daily training, attendance, homework, recordings, file management, session verification, and sales-process audits. The role tracks compliance, follows up with strategists, maintains accurate records, audits HubSpot deals, identifies process gaps, and holds team members accountable for completing work and following established procedures.

Analyze paid media and broader marketing performance across Meta, Google, YouTube, LinkedIn, and TikTok. Build and automate recurring reports and dashboards using HubSpot, Google Analytics, Data Studio, and spreadsheets. Monitor trends, anomalies, and optimization opportunities; maintain data integrity; support campaign planning and forecasting; and translate complex findings into actionable recommendations for non-technical stakeholders.