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Lead research-driven marketing and CRO efforts: design funnels and landing pages, generate and prioritize hypotheses, run A/B tests, analyze performance, collaborate with creative, media, analytics and IT teams, scale winning strategies, and present optimization plans to stakeholders.

Lead development and optimization of customer acquisition funnels and landing pages. Conduct market and competitor research, generate and prioritize CRO hypotheses, plan and run A/B tests, analyze performance, and collaborate with creative, media, analytics, and IT teams to scale winning strategies and maintain a testing knowledge base.

Lead CRO and performance marketing efforts: research audiences and competitors, design funnels and landing pages, generate and prioritize hypotheses, run and analyze A/B tests, collaborate with creative, media, analytics and IT, scale winning strategies, and present optimization plans to stakeholders.